Michael Misiewicz leads Data Science at Yext in New York City. Yext is a Digital Presence Platform whose mission is to help brands reach their customers through all of today's digital channels. The Data Science team develops with modern Generative AI and Machine Learning techniques to build powerful features that summarize, analyze and optimize customers' interactions with brands. The Data science team supports multiple product areas, including Listings, Reviews, Social, Chat and Search. As a result of our efforts, the team has obtained multiple patents, trained in-house LLMs and presented research at a number of academic conferences. Before leading Data Science at Yext, Michael worked at NYC ad-tech company AppNexus, leading the research program on anti-fraud algorithms. AppNexus was acquired by AT&T in 2018. Prior to that he attended McGill university in Montreal where he researched cellular biology of neurons using bioinformatics techniques. Outside of leadership duties at Yext, Michael is also a consultant and advisor on machine learning and AI.